Miklovda V.P., Kubinii V.V., Moshak S.M.

TEMPORALITY       OF       FOREIGN ECONOMIC      ACTIVITY      OF      THE TRANSCARPATHIAN   REGION   AND   ITS OBSTRUCTION

The paper proposes the analysis of export-import operations of Transcarpathian region as a factor of influence on regional competitiveness. The basic obstructions, hindering the development of foreign economic activity of Ukraine's regions and reducing their level of competitiveness, are covered. Among them: the deficit of strategic mechanisms of regional development and export-import potential, the lack of an adequate legal framework to modern requirements, errors in pricing strategy on foreign markets, outdated technology platform of Ukrainian enterprises,, the lack of appropriate training and retraining.

 Keywords: potential, foreign trade, obstruction, region, competitiveness.

Almashiy       Y.I.,     Voloshinа     U.Y., Kalashnikova V.I 

THE CHANGES OF TOURISM INDUSTRY IN THE TRANSCARPATHIAN REGION

 The authors explained the necessity of a comprehensive study of the effectiveness of tourism at the regional level, because in the current economic conditions, management and establishment of tourism in Transcarpathian region forming the basic concepts of tourism development is an urgent task. The features of tourism are discussed in the regional context. Defined and analyzed the components efficiency of tourism in the Carpathian region. This study reveals the concept of efficiency and expediency of tourism development of tourist industry in the region. On the basis of the results of research we will build an effective institutional mechanism to enhance the effectiveness of the integrated tourism companies in the region to the revival of the tourism industry Transcarpathian region.

 Keywords: tourism, tourist industry, tourism market, tourism, tourist flows, inbound tourism, outbound tourism, domestic tourism.

Al-Osta Salim Abdul-Aziz

TRANSPOSITION  OF  THE  MEDICAL AND TECHNICAL DIAGNOSTICS CONTENTS IN THE DIAGNOSTIC PROCESS OF THE EXPORT ACTIVITIES

The study of the economic literature gave an opportunity to set up the number of unresolved problems in sphere of the company diagnosis. Among them, the lack of appropriate diagnostic procedures of functional activities of enterprises, particularly export activities, which defined the purpose of the study.

For the purpose of the article the essence and species of the concept of "diagnosis" were studied. It was made an attempt to expand the existing company diagnostic classification by content transposition of the medicine and technical types of diagnosis in the economic realm. These types of diagnostics include: differential, morphological, noise and specific functional diagnostics. The study of these types of diagnostics was held by such issues as primary content of the type of diagnosis, its economic modification and its critical analysis. It gave an opportunity to set up the possibility of implementing the some kinds of medical and technical diagnostics in diagnostic procedures of companies exports.

Keywords: export activities diagnostics, export activities, morphological diagnostics, noise diagnostics, company

Barabash O.O., Bogachenko M.V.

MECHANISMS FOR DETERMINING THE OPTIMAL LEVEL OF PASSENGER TARIFFS

The article shows the main principles of forming tariff (fare) passenger transportation, state influence on pricing policies trucking companies. On the basis of the regulations considered cost method of pricing and analysis of costs in the tariff for carriage in two directions. Directions to reduce tariff and value optimization.

Keywords: tariff, passenger transport, passenger transport, pricing policies.

Belei N.P.

 THE ESSENCE OF FARM TOURISM AND ITS IMPORTANCE FOR THE EFFECTIVE DEVELOPMENT OF FARMS

 The article defines the concept of green tourism. The analysis of rural tourism in some European countries. Characterized economic and organizational problems that are associated with the development of farm tourism, rural tourism as part of the specific regional conditions in Ukraine. In particular, the article outlines the state farm tourism in the Carpathian region, given the fundamental differences in the activity of tourism farms and guidance for effective operation to obtain additional income.

 Keywords: rural green tourism, agro-tourism, farm tourism, farm tourism product, regional features

Vatchenko O.B., Andreichenko O.A.

PROBLEMS IN IDENTIFYING DEPRESSIVE TERRITORIES  IN UKRAINE

The main legislative acts concerning regional development in Ukraine are analyzed; level of territorial devel-opment according to the legislative method is evaluated; problems in identification of depressive territories with the use of legislative acts are shown; approaches to the improvement process of identification of depressive territories in Ukraine are highlighted.

Keywords: law, identification, depressive area, region, city, district, evaluation, depressive status

Gonta S.V.

STRUCTURAL TRANSFORMATIONS IN POST-SOCIALIST COUNTRIES OF EAST-ERN EUROPE: EXPERIENCE FOR UKRAINE

In the article the experience of structural reforms some post-socialist countries of Eastern Europe: Poland, Bulgaria, Romania. The ways out of the transition state and overcome unbalanced structure of the economy, the course evrointehratsiynyh processes. In varying degrees, to all of the above was characterized by decline in economic performance after the reform, but given the need to harmonize legislation with EU norms and adaptation of socio-economic indicators to a certain level and extensive foreign investment after joining the EU, the crisis was overcome, although some problems remain.

Keywords: structural transformation, reform, the disparity of the economy, european integration.

Horbokon V.Yu.

HUMAN POTENTIAL OF MOTOR TRANSPORT COMPANIES: ESSENCE AND MANAGEMENT FEATURES

The paper considers essential characteristics of the concept of "human potential" and its structure, communication of human potential of enterprise and corporate goals achievement, the classification of employees of motor transport companies by functional categories. The author is selected main peculiarities of planning the number of different employee groups of motor transport companies, labour organization and valuation work, remuneration and bonuses, and evaluation of control measures.

Keywords: personnel, human potential, motor transport company, labor organization, valuation work, labor remuneration.

Hvizdová Eva

EFFECT OF CUSTOMER TYPOLOGY ON REVENUES OF ENTREPRENEURIAL ENTITIES IN THE TOURISM SECTOR

Enterprising in tourism in today’s difficult economic – social conditions is not simple. This relates to compliance with a number of laws, decrees, rules, principles, as well as business ethics. The complexity of the business activities is closely related to income as a determining factor in relation to the typology of customers towards meeting the customer needs. The aim of this paper was based on theoretical and practical knowledge and the results of the marketing survey highlight the impact of customer typology on revenues of businesses operating in the tourism sector in Slovakia. When processing the survey, statistical methods were used: the descriptive statistics which deals with the methods of description, summarizing and data presentation; and interferential statistics, which allows to generate statistical estimates, and generalize the data obtained from the study group on the whole target population. In the context of an analysis of the primary data, there were used two methods of multivariate statistical methods like factor and cluster analyses, on which typology of customers in the tourism market was drawn.

Keywords: Typology of Customers. Tourism. Consumer Behaviour. Marketing Research.

Hvizdová Eva, Mokrišová Viera, Polačko Jozef

APPROACH IN REVIEWS OF BUSINESS ENVIRONMENT EMPHASISING SELECTED INDICES OF ITS EVALUATION

Recent years in Slovakia have been marked by significant changes in the polical, economic and social aspects of global and regional environments. The business environment is a condition for economic development of businesses and the economic development of the country, while it is also associated with risks and crises. The paper defines theoretical approaches to examine the business environment via the conceptual model Global monitor of enterprising and describes business processes affecting the business environment. Based on the selected indices, business environment in the Slovak Republic is evaluated and compared with the Czech Republic and Poland. The aim of the paper is to present the results of business environment index with emphasis on the specification of the results obtained by the Slovak Republic, the Czech Republic and Poland. 

Keywords: Business Environment. Global Enterprising Monitor. Business Environment Index. Index of Econom-ic Freedom. Global Competitiveness Index.

Dyskina A.A., Bogachenko Y.В.

PROSPECTS OF UKRAINIAN FUTURES MARKET

The article analyzes the situation of Ukrainian futures market for period 2012-2015, separately analyzing currency futures market and its legal justification. Investigates currency futures, arising risks and problems during the process of their application. We consider innovation provided by exchanges of Ukraine, their effectiveness in the current conditions and the main prospects of their development. The ways of optimization Ukrainian futures market mechanisms and improving process of integration with foreign futures market.

Keywords: exchange, derivatives, futures, forward rate agreements, stock market, hedge.

Erfan Y.A., Hleba O.I.

THE REALIZATION OF CROSS-BORDER COOPERATION PROGRAMME OF THE EUROPEAN NEIGHBOURHOOD AND PARTNERSHIP INSTRUMENT “POLAND – BELARUS – UKRAINE” AS A FACTOR OF THE EUROPEAN INTEGRATION OF UKRAINE

 In the article the mechanism of the European Neighbourhood and Partnership Instrument is considered, its objectives and peculiarities in comparison to other programmes of the European Commission are determined. Particular attention is paid to the analysis of the results of the realization of the Cross-border Cooperation Programme of the Neighbourhood and Partnership Instrument “Poland – Belarus – Ukraine” in 2007-2013. Namely, the participation of the Ukrainian regions in joint projects with the partners beyond the border is characterized and the examples of large-scale infrastructure projects being realized within the Programme are provided. Meanwhile the prospects of the development of cross-border cooperation in this cross-border region within the Cross-border Cooperation Programme of the European Neighbourhood  Instrument  “Poland  –  Belarus  – Ukraine” in 2014-2020 are highlighted. 

Keywords: cross-border cooperation, European Neighbourhood and Partnership Instrument, EU, European Neighbourhood Instrument, Poland, Belarus, Ukraine.

Kish G.V.

 STRATEGIC PLANNING AS AN INSTRUMENT OF MANAGEMENT OF THE NATIONAL ECONOMY

 The author has identified the importance of strategic planning in the management of the national economy. In the article the choice features of strategic planning model by various levels of government are discussed. A systematization and comparative analysis of the main models of strategic management are done. The methods of their implementation are analyzed.

 Keywords: strategy, strategic management, strategic planning, national economy

Kubiniy   N.Yu,   Kubiniy V.V., Telychko T.V.                                                   

CONCEPTUAL APPROACH TO THE MODELING OF ECONOMIC SYSTEMS INNOVATION DEVELOPMENT OF THE COUNTRY,  REGION AND COMPANY

 The article proves that the conceptual approach to innovation and its simulation consists of three parts: methodological, government regulation and strategic management. The modeling is based on the innovative development imperatives such as the principle of optimal simplicity, the principle of objectivity, principle of "do no harm" principle of interdisciplinarity, the principle of subordination functioning model of the goals, objectives and values. By systemic principles referred holism, emergence, hierarchy, structuring. The condition of the formation of strategic competitive advantages is the institutionalization of innovation development at the state level, region and individual enterprise.

 Keywords: concept, model development, innovation, potential system strategy.

Karkalíková Marta

 MANAGEMENT SYSTEMS AS ORGANIZATIONS COMPETITIVE ADVANTAGE

 The implementation and subsequent certification of management systems provides an organization with a com-petitive advantage over organizations operating in the same market segment, which have implemented management systems. The advantage of a well-established and maintained management system is that the activities and processes in an organization do not occur randomly and uncontrollably, but in accordance with the requirements of ISO standards which means that the company is able to deliver products and services according to customer requirements. Among the main benefits resulting from certification of management systems are the improvement of product quality, the organization’s image and its market position against competitors. Other benefits arising from the certification of an established management system is the increase of awareness about product quality, improvement of the employees’ attitudes and supplier-customer relations. Certification should demonstrate that the company is dealing with management systems and can meet customer requirements. To achieve competitiveness, enterprises must monitor not only the development of their business results, but also the extent of customer satisfaction and meeting their needs.

 Keywords: quality; product; management systems; environmental management systems; competitiveness; certi-fication

Krošláková Monika, Mečiar Radoslava

PERFORMANCE AND PERSPECTIVE OF FAMILY BUSINESSES WITHIN THE TOURISM SECTOR IN SLOVAKIA

Small and medium enterpris es (SME) have an important plac e w ithin ec onomics of all c ountries. T hey s ignifi- cantly partic ipate in the c reation of the added value and at the s ame tim e, they generate a great deal of the job vac an-cies. Family businesses (FB) repres ent a s ignific ant part of the Slovak SME. T he artic le analyzes the repres entation of thes e s pec ific bus ines s s ubjects w ithin the frame of the SME in Slovakia and their ac tivity in s ector s tr ucture of the Slovak ec onomy, es pec ially their pres ence w ithin the tertiary s ervice s ec tor w ith the emphas is on their activity w ithin the tourism field. T he realized res earc h c onfirmed the important prevalenc e of the repres entation of given bus ines ses w ithin the tourism, s pecific ally w ithin the s ec tor of ac c ommodation and c atering. For their exis tence, family bus ines s es s hould in future inc rease the perspec tive of the yet - w eak ec onomic meaning of the touris m s ec tor w ithin the Slovak ec onomy .

Keywords: family business, service sector, tourism, SME.

Kubičková Viera, Krošláková Monika, Breveníková Daniela

QUALIFYING CONNECTIONS BETWEEN INNOVATIONS AND EXISTENCE OF GAZELLES IN THE SERVICE SECTOR OF THE SLOVAK REPUBLIC1

Nowadays, Slovakia’ economy records high growth rate, while its main qualifying factor is the recovery of do-mestic consumption. It is only the high unemployment rate that remains as a negative feature, while employment of young people can be described as critical. The existing structural unemployment is a challenge to mobilisation of new entrepreneurial opportunities and dynamisation of already existing enterprising via innovations. The subject of investigation in this scientific paper is high-growth service enterprises and their subgroup of gazelles. The paper evaluates the innovation background of gazelles’ existence in the SR. The starting-point is the functionality of innovation background in the economy and the scope of application of the transformative power of service innovation. Slovakia is lagging behind the EU27 average in innovation activity, and the service innovation asserts itself in its economy to a limited extent. However, despite the fact that according to the parameter minitored ‟the share of turnover from the launching ‟new-to-the-market innovation”, innovations are applied on an above-the-average level. The aim of the paper is to evaluate the innovation background of the Slovak economy as a key factor of dynamisation of small and medium-sized enterprises and the rise of gazelles in the service sector of the SR.

Keywords: gazelles, services, innovation, dynamisation

Lunkina T.I.

THE ENVIRONMENTAL COMPONENT OF UKRAINIAN SOCIAL DEVELOPMENT

This article discusses the environmental component of Ukrainian social development. It was determined that the solution of environmental problems depends on the social and economic stability and future existence of Ukrainians. The basic legal framework of greening in Ukraine had been given. The main features of the basic principles of “The Green Office" program in Ukraine had been discussed. The best practical elements of "The Green Office" in Ukraine had been given. The positive effects of “The Green Office” processing principleshad been proved.

Keywords: ecology, ecosystem, environmental component, greening, "The Green Office".

Lacková Alica

MARKETING COMMUNICATION OF ORGANIC FOOD

Acknowledgment: This study was supported by the research grant VEGA number 1/0635/14 - "Status and prospects of development of the organic food market, traditional and regional foods in Slovakia"

Contribution provides a c omprehens ive overview of individual marketing c ommunic ation tools ac tually us ed in prac tic eby producers  and  sellers of organic food in the Slovak  market  and the results of  theres earch aimed to identify the c urrent level of c ons umer aw arenes s in relation to the is s ue under examination. Organic food market in Slovakia has been for s everal years one of the fas tes texpanding markets . The main motives for  examining the  is s ue  are  the  important c ontribution  of organic  food  -  not  only  to human  health  and  the  environment,  but  also with regard to ec onomic  benefits of  organic food,    lac k of aw areness of  potential consumers about the  pos itive as pec ts  of organic food produc tion and c ons umption, and c ons equently the marketing c ommunic ation as one of the main w ays to improve the c urrents ituation  (in  terms  of  public awareness ). Neglec ting the role of marketing communication  of organic food at  the early production appears  to bean ultimate barrier for further development of the market.

Keywords: Organic food; Bioproducts; Marketing communication; Marketings tages  of  market  development  organic  food communication tools.

JEL Classification: Q13

Mazur O.A., Serzhanov V.V.

STATE            REGULATION             OF DESHADOWING           OF            ECONOMIC RELATIONS

The article studies the problems of Shadow Economy of Ukraine, namely the role of state regulation in process of creation of appropriate institutional conditions, in ensuring of law and order in the area of economic relations, and in maintain optimal socially-oriented model of the national market economy. It considered the perspective of modern research on the content measures against the shadow economy. It was suggested principles for state regulation of legalization of economic relations based on the principles of classical economic security.

Keywords: shadow economy, government regulation, legalization, economic relations, economic security.

Maryna O.-M.V.

RURAL TOURISM AS A PART OF STRATEGY OF THE REGIONAL ECONOMIC AND SOCIAL POLICY

The development of rural tourism in some regions of Ukraine is analyzed, its impact on the economy of rural areas and the region in general is highlighted, the main problems in this area that impede further dynamic development of this activity are outlined. The recommendations for solving existing problems in the field of rural tourism and improve the efficiency of its development in Ukraine are given. An attempt to create an effective organizational and economic mechanism of development of rural tourism in Ukraine is made.

Keywords:  rural  tourism,  regulation  ,  tax regulation  ,  regional development,  organizational and economic mechanism.

Mokrišová Viera, Hvizdová Eva, Radvanská Katarina

QUALITY CONTROL SYSTEM AS AN IMPORTANT MANAGEMENT TOOL OF CATERING ESTABLISHMENT

The paper defines theoretical approaches to the control as a basic management function of the company. The aim of this paper is to show the importance of general inspection and control with emphasis on the application of the principles of hygiene when preparing food. Neglect and underestimation of control in these cases can lead to damage or threaten the health of customers. Food service must meet the requirements that ensure the health of customers. The frequent result of failure in complying with general hygiene requirements in catering establishments is the microbial contamination of food and the subsequent devaluation of dishes.

Keywords: Control, control system HACCP (hazard analysis and critical control points), catering, hygiene re-quirements.

Nosa-Pylypenko N.O., Jurkovičová L.

SUSTAINABLE DEVELOPMENT OF BORDER REGIONS THROUGH EFFECTIVE STRATEGIC PLANNING FOLLOWING THE EXAMPLE OF TRANSCARPATHIAN REGION

In the article the methodology of strategic planning for economic and social development of the border regions is investigated. The total logical sequence of testing procedures for strategies for economic and social development following the example of the Strategy of Ukrainian-Slovak border cooperation 2020 had been processed. The result of the study is the overall strategic planning methodology of border region as a set of techniques used in the prediction of the future development of the region.

Keywords: strategic planning, methodology, socio-economic system, European integration, strategic planning, sustainable development, regional development, cross-border cooperation.

Papp V.V., Boshota N.V.

FINANCIAL SUPPORT FOR INNOVATION AND MECHANISMS FOR THEIR INVOLVEMENT

Еssential for the efficiency of the implementation of innovative projects and programs is their financial security. The article examines the main sources of funding innovation and determined the basic elements of a financial mechanism to provide innovative processes. The mechanism of financial support for innovative production processes requires a fundamentally new approach to the formation of methodological principles for implementing the system of relations that provide effective funding and stimulating innovative activity of economic systems at all levels of the national economy. The main causes and effects of low innovation activity of enterprises. The necessity of attracting venture capital in the innovation sector. We study the basic problems of financial support for innovative processes defined the role of government in addressing these problems

Keywords:          innovation,         innovative development, funding, forfaiting, venture capital, development of small and medium-sized enterprises

Smyrnov I.G., Kachur O.V.

CANADIAN SUPPLY MANAGEMENT EXPERIENCE IN THE AGRICULTURAL BUSINESS AND ITS IMPORTANCE FOR UKRAINE

Represented the features and achievements of Canadian agrologistics and supply management system - an important factor in the high efficiency of agriculture in Canada, which is known worldwide as one of the largest manufacturer and exporter of various agricultural products. Shown the mechanism of farm and tariff quotas functioning with the possibility of their exchange on the domestic market, which is now successfully proven in industrial poultry and dairy industry in Canada. Given recommendations for the use of Canadian supply management system in agriculture in Ukraine.

Keywords: agrologistics, supply management, agribusiness, industrial poultry and dairy industries in Canada.

Sokol I.I., Ahiy J.Yu.

 DEVELOPMENT  OF THE REGION THE REGION'S COMPETITIVENESS AS   THE   GOAL   OF   THE   STRATEGIC POTENTIAL OF SOCIO-ECONOMIC

The article reviews the current theoretical approaches to the definition of regional competitiveness The analysis of scientific views on conceptual essence of regional competitiveness is conducted. A classification of the factors of regional competitiveness is resulted. Disclosed types of regional benefits and their influence on the formation of the competitiveness of the region. Classification of regional competitiveness is offered by types

Keywords: competition, region, innovation, cluster, socio-economic development, strategic potential, regional competitiveness

Shandor F.F., Minkovych I.M. BALNEOLOGICAL TOURISM.

TOURIST ROUTE «MINERAL WATER OF ZAKARPATTYA» (UZHGOROD-PLOSKE-POLJANA-HOLUBYNE-SWALJAWA-NELIPYNO-SHAJAN-DRAHOWO-SOJMY-KELECHYN)

In this work were analyzed the features of spa tourism, state, problems and prospects of spa tourism in Transcarpathian region, spa tourism route developed and presented major mineral waters in Transcarpathia. 

Keywords: spa tourism, tourist route, mineral water, deposit, resort.